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Toluna Start: Limitless insights in an agile platform.
Discover the industry’s most powerful end-to-end market research platform designed to provide the insights you need, when you need them. Access an innovative blend of technology, AI, and seasoned research experts, and harness a global panel of 79+ million consumers. From DIY to full-service, qualitative or quantitative, Toluna Start makes your research more efficient and delivers valuable insights, faster than ever.
Hear from leading brands using Toluna Start to fuel their market research.
What’s New in Toluna Start
Toluna Start is regularly updated with new features, improvements and upgrades. We recently released Toluna HarmonAIze Personas; the world’s first synthetic respondents designed to optimize your claims testing.
One platform, countless solutions
With a single log-in, you gain access to an unparalleled combination of agile quantitative and qualitative research solutions.
Advertising Testing
Our advertising testing solutions help to inspire and fine-tune your ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.
Campaigns and Media Testing
Leverage our campaigns and media testing solutions to gain the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.
Brand Assessment
Our brand assessment solutions increase your understanding of your brand’s current performance and growth potential, empowering you to make swift, impactful decisions.
Packaging Testing
With our packaging testing solutions, we help you to optimize your packaging with confidence and ensure that it gets noticed, communicates efficiently and drives sales.
New Product Ideas and Concept Testing
Our new product ideas and concept testing solutions help you learn, inform and optimize your ideas and concepts and manage your innovation funnel through rigorous idea screening.
Market Exploration
Harness our market exploration solutions to answer key questions about your market, investigate your competition, and build business strategies that lead to sales.
Shopper
With our shopper research solutions, we collect key insights and behavioral data to generate a full picture of your customers and how they engage with your product.
Custom Research
Our seasoned experts are available to assist you with tailor-made and custom research. Alternatively, take advantage of the self-service aspect of Toluna Start and create your own survey.
Qualitative Research
Conduct your qualitative research through our dedicated Toluna Start Qual platform or take advantage of our dedicated qualitative team, who are ready to support you with any qualitative research projects you have in mind.
Set your business up for success with Toluna Start
Speed to Launch with DIY research
Launch projects and gain actionable insights in seconds with Toluna Start. Choose from our templated solutions or build your own survey from scratch. Our seasoned research experts are always ready to assist with anything you need.
Real-Time Insights
Access real-time data through interactive dashboards and infoboards. Visualize consumer feedback with our advanced analytics and insights features. Create and export insightful reports or share them securely to collaborate.
Global panel
Target your own audience or choose Toluna Start’s vast global panel includes 79+ million real, quality-controlled consumers across 70 countries and 90 markets, available to provide real-time data for your market and consumer research.
Ease of use
Toluna Start is designed with the user in mind. Experience effortless usability, increased speed, improved quality, and enhanced functionality, all designed to deliver a superior experience for you.
Flexible automated methodologies
Experience advanced, customizable methodologies, leveraging deep domain expertise with rich features like timed exposure, heatmaps, and text highlighter.
Quality Center and platform guidance
We provide key resources to guide you through your project and provide you with our best-practice recommendations. When launching your survey, be sure to check out our Quality Center and user guides to make the most of Toluna Start.
Constant innovation
Toluna Start is consistently updated with our newest solutions and technology. Check out some of our recent launches below.
Toluna HarmonAIze Personas
Transform your claims testing with the world’s first synthetic survey-taking personas. Toluna’s synthetic respondents provide realistic, lifelike responses and are designed to mimic real consumer behavior.
Toluna QProbe
Unlock deeper insights from open-ended survey responses with QProbe, our AI-driven probing feature. QProbe amplifies the value of your insights by identifying insufficient answers and automatically creating personalized follow-up questions to gain more detail.
Insights
Benefit from modern visuals and flexible reporting options to ensure that your insights are ready for quick and efficient storytelling. From AI-powered SmartClouds to heatmaps, take advantage of Toluna Start’s Insights features to create presentation-ready assets faster than ever.
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